Tag: trademark strength

Understanding Trademark Strength

Timothy Denny Greene
Jeff Wilkerson

Trademark strength, properly understood, refers to the scope of protection afforded a trademark by courts based on that mark’s inherent and acquired: (1) tendency to signify to consumers a consistent source of the products to which the mark is affixed; and (2) ability to influence a consumer’s purchasing decisions. The stronger the mark, the more uses the mark’s owner may exclude from the marketplace through a trademark infringement or dilution action.... Read more about Understanding Trademark Strength

  • July 7, 2013
  • Stan. Tech. L. Rev. 535